This in-person masterclass introduced early-stage founders to a structured, resource-efficient approach for building a go-to-market strategy. Facilitated by growth experts from Google and Expedia, the workshop covered identifying growth stages, selecting an Ideal Customer Profile (ICP), B2B messaging best practices, and building a repeatable growth motion.

This 60-minute masterclass for founders and product managers revealed the AI-Led Growth Marketing System, a complete operating system for repeatable, scalable growth. Attendees learned a three-part framework (Insight, Production, and Decision Engines) used by top operators to turn AI into a disciplined, profit-driving machine.

Master Context Engineering combats common AI agent failures like context pollution and confusion. Learn three key strategies—Strategic Recitation, Subagents, and Smart Retrieval—to build more reliable, cost-effective, and higher-performing AI systems.

Lucas Grey, CEO of Dephrase, explained how AI can build premium services. She countered the idea that automation cheapens services, showing that AI enhances human capability, allowing businesses to achieve hyper-personalization and flawless execution, maintaining the exclusivity required for premium pricing.

Urmika Agarwal's "Wilder: Wild Lessons for Bold Leaders" explores how nature's lessons—from the jungle, ocean, and mountains—can sharpen business instincts, improve decision-making, and cultivate bold leadership. The book teaches founders about leadership, adaptability, and instinct through her adventures.

TGB and upGrad partnered to address the Generative AI skills gap, focusing on how senior leaders can up-skill in Generative AI and emerging technologies to drive meaningful impact. The event featured keynotes from industry leaders like Sonny Panesar (UBS), Kevin Shepherdson (Straits Interactive), and Michael Cutler (SC Ventures).